Engineering Director mentor.
Helping you get off the hamster wheel.
Managing the roadmap, incident follow-ups, tech debt, AI, and everything else. There is always more to do, so you learn to go faster.
Until one day you realise you’re on a hamster wheel. You’ve become better at operating a crazy system instead of making it better.
Let’s find what keeps pulling you back in.
The pressure isn’t only in the backlog. It comes from how priorities are set, decisions are made and teams work together. I’ve led product organisations through growth, acquisition and turnaround. We can use that experience to spot the pattern and decide what to change first.
- Grew the product organisation from 15 to ~50 ICs
- 15→~50
- Increased productivity
- +25%
- Doubled delivery throughput
- 2×
Problems I’ve worked through.
Explore all examplesToo many decisions still come back to me.
Capable people still wait for your call when the path is unclear.
Every meaningful change needs three teams and takes ages to finish.
Work waits on handoffs between teams with different priorities.
Management is still asking why everything takes so long.
More activity has not answered whether engineering is delivering more value.